Building a good looking and well presented
website, obviously, does not increase the number of customers by itself.
The principle "if you build it, visitors will come" rarely works.
Marketing a website is as important as designing it ...and this is not costly.
There are lots of low cost and no cost ways to market your business
both on and offline.
How does a website get visitors? People find websites for a variety of ways: (1) a reference in a newspaper,
(2) a reference in an email, (3) a reference in an online discussion, (4) a reference
or a link on another website, (5) a link in a web directory, (6) pre-existing
knowledge that your business has information or offer a service they need, (7) from using certain keywords
in a search engine relating to your services.
What could you do by yourself?
Add your website address to all literature and publications (including business cards,
letterhead, newsletters, etc.) next to your postal address and phone numbers.
Make sure everyone who answers your phone
knows how to say the website address, and knows what type of information is available via the website.
Add the website address to your voice mail message.
Add your website address within the text of all ads and posters.
List your URL address in every e-mail signature on every e-mail your staff sends
Announce the web site on appropriate Internet fora
Participate in relevant online discussion groups to
offer answers to queries - this will build a
reputation for your business and its website as a valuable
resource.
What could we do for you?
Directory submission is a good way to
obtain static links back to your website, and can help to get your site indexed faster in
the search engines. Reasonably priced manual directory submission service now available.
Order for £ 0-99 per submission
The keywords you want people to use to find your
website via search engines will appear within meta tags, not just in the text of your website.
This increases the
possibility of your site being found when someone types keywords
into a search engine. Many businesses
do not do this, and are then surprised when they
cannot find their website using search engines. Order more search capability for £ 9-99 per page
Regrettably, the search engines don't care how your website looks, they just analyze the content.
A webpage is divided
into many different elements including HTML code, text, images,
animation and other objects, internal and external links and others.
Search robots see these elements differently then humans; what makes sense and
looks good to a person might give a search engine indigestion.
We know how to appeal to both spiders and humans. Request a quota (costs start from £ 99-99)
Do you need more? Have a unique demand? Got a question? Just
ask us, we can help find the solution. How will you know if you do not ask?
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